Case Study
A Unified Campus Web Experience for Students, Faculty, and Visitors
Marist University
The Problem
Years of Incremental Additions Without Coherent Architecture
Marist needed to modernize its campus web presence for diverse audiences. The existing site had accumulated years of incremental additions without coherent information architecture.
The Approach
Audience-First Design and Modern Build
- Audience-Driven Information Architecture — Structured around user needs rather than organizational hierarchy.
- Visual Identity System — Brand guidelines translated into reusable web components.
- Content Strategy & Migration — Audit, deduplication, SEO-preserving migration.
- Responsive, Performance-Optimized Build — Mobile-first for prospective students.
The Results
A Cohesive, Modern Campus Presence
- Cohesive experience serving all campus audience segments
- Improved findability and reduced bounce rates
- Streamlined content management
- Modern, maintainable codebase replacing years of technical debt
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